How to Use Twitter for Business Purposes

How to Use Twitter for Business Purposes Twitter, one of the most popular social networking services in the world, is a microblogging platform, which allows registered users to post, and send to other registered users, short messages. These short messages, limited to 140 characters, are called Tweets. The Twitter platform can be accessed through a website interface or a mobile app. Tweets can also be sent or received via SMS (text message). Unregistered users can search through and read tweets, but cannot send them. Major search engines, such as Google and Bing, have indexed Tweets to make them searchable.Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone, and in March of that year, counted only a few thousand users. Yet after several years of meteoric growth, there are, as of July of 2014, an estimated 645 million users in July of 2014, sending approximately 58 million tweets per day. © Shutterstock.com | Twin DesignIn this article, we look at 1) the purpose of Twitter, 2) the benefits of Twitter, 3) setting up a Twitter account, 4) ways to use Twitter to increase business, 5) terms specific to Twitter, and 6) a case study of how American Express uses Twitter creatively.THE PURPOSE OF TWITTERCo-founder Jack Dorsey originally conceived Twitter as a method to use SMS messages to communicate to a small group. The project code was initially twttr, and later became Twitter. Today, Twitter is used by people to update their friends, celebrities to interact with their fans, political organizations to mobilize users around specific issues, businesses to share information with consumers, and more. Indeed, there are many tangible benefits for firms to add Twitter to their digital marketing mix to increase and enhance their business.THE BENEFITS OF TWITTERLike many forms of social media, Twitter is not just for social networking. As part of a well-thought out marketing plan, firms can use Twitter in order to benefit from:Sharing information with consumers and the public at large;Interacting with their consumers;Driving consumers to participate in promotional activities.Amplifing their marketing messages beyond their target market and generate leads;Enhancing their brand; andMonitoring their own brand as well as the brands of their competitors.In other words, Twitter can help you achieve your strategic marketing objectives. And it’s fairly simple to get started using it.SETTING UP A TWITTER ACCOUNTTwitter is easy to use, but as with most new endeavors, it takes some time to master. To start with, you will need to set up a profile page for your company and/or your specific marketing campaign. You can do this with  these  easy steps:Step 1: Visit Twitter.com © TwitterVisit www.twitter.com.Step 2: Verify EmailTo the right of the page, you should see a form with the header “New to Twitter? Sign Up.” Fill out this form using the name and email of the staff member who will be associated with the account, as well as a self-selected password. When your account is created, Twitter will send you a confirmation email to the email address you list here.Step 3:  Create Account © TwitterYou will be taken to a page that asks you for a username. Your username can be a maximum of 15 characters and should be something readily identifiable with your firm and/or your marketing campaign. Once you do, read the Terms of Service, and click the “Create My Account” button below it. Congratulations! Your account has now been created. Don’t forget to check the email address you listed and follow the instructions in Twitter’s confirmation email.Step 4: Start Following © TwitterAfter setting up your account, Twitter will prompt you to follow ten users based on its own recommendations, and to import your contacts from your email address book.Step 5: Personalize © TwitterIt is probably a good idea to return to your profile page by entering www.twitter.com followed by a backslash and your username into the address bar and personalize your page first. You want to put your best for forward before following others and inviting registered users to follow you.To do so, click on the “Edit Profile” page. This will allow you to personalize your profile page. You can add a header profile and add a profile photo, by clicking on “Add a header profile” and “Add a profile photo” respectively, and uploading the desired files. One or both of these should be your company logo. Towards the left side of the page are form fields for a bio, your firm’s location, and your website link. All of these should be completed. This helps users find your firm. Below these fields is a widget, which will allow you to adjust your theme’s color to one of your preference.Understand that as a registered user, the only Tweets that you will see (without running a search for keywords), are those of you and your followers. You want to begin to follow other Twitter users. Below, we will discuss whom you should be following.Step 6: Start Tweeting © TwitterAt this point, you are ready to start Tweeting. On the website interface, you will see a feather icon in the upper right-hand corner. Select this and begin typing your first tweet into the form field that appears.When tweeting, keep the following in mind:Tweets should be frequent, with a variety of informational updates and direct marketing tweets.React to changing news and events, by either tweeting about them or retweeting them. This can give your followers a good sense of what is important to your firm. It also communicates to followers and potential followers that your updates will be current and relevant.You can and should have conversations with followers. This shows other followers that you care about your consumers.Include links, pictures, video, and hashtags to increase engagement with your Tweets.Map out your tweets. Draft and automate content for holidays, product launches and other events already on your calendar.Look at your data (RTs, mentions, followers, etc. ) periodically, and adjust your Tweet content accordingly.WAYS TO USE TWITTER TO INCREASE BUSINESS Once you’ve created a profile page that appropriately reflects your firm and/or its marketing campaign, you’re ready to harness the power of this social network to increase your business. How? You can use Twitter to network with influencers, you can use Twitter to drive traffic to your digital assets, you can use Twitter to create unique and Twitter-specific promotions, and you can use Twitter to stay connected with your existing consumers.NetworkingTwitter is a powerful tool to use to spread and amplify your brand messages. First, you need to determine which Twitter users can best help you spread that message. Your first step should be to start with individuals who are well known in your industry. Put together a list of experts, journalists, and companies and follow them on Twitter. Next, look at your existing consumer base. Follow them and engage them (more on this later). Finally, once you have done this, you can start to look at amplifiers, those users who are likely to retwe et your content. You can use a third-party tool like Topsy to find these users.Once you are following these users, you want to invite them to connect with you. Often users will follow those who follow them. However, some Twitter users are more discerning, and have spent time carefully curating their networks. You can draw the attention of discerning influencers by retweeting (and amplifying) their content. Mentioning them in your Tweets is also a good way to attract their attention and invite them to want to check you out on a regular basis.You don’t have to follow everyone who might interact with your brand. Focus on gaining followers who have broad followings of users, and/or influential industry positions, and who regularly retweet your content. When you have the right network in place, you can effectively spread your direct marketing, brand awareness, or other marketing message via Twitter and grow your business.Building TrafficTwitter can be used to drive traffic to another o ne of your firm’s digital assets, such as a website or other social network. Though limited to 140 characters, your updates can contain HTML, specifically hyperlinks. You can use one of many URL shorteners, such as Google’s URL shortener, to reduce a URL to a more manageable length and then insert it in the body of a tweet. You can also use a service like TwitPic, which allows users to post photos to Twitter. Content with links, photo, and video have a higher rate of retweets then pure text Tweets, according to Twitter.Some firms allow Twitter users to automate their Tweets. These include, but are not limited to: HootSuite and Buffer, each of which allow you to manage multiple social media platforms  through a single interface, schedule updates in advance, and auto-schedule updates based on when your users are engaging with your content most; as well as Revive Old Post, a WordPress plugin which retweets older posts to increase your traffic. Beware over-reliance on automation. Yo ur followers may be turned off if you repeatedly push similar content, or fail to respond to them when they engage with it.You can also cross-post Twitter content to other social networks such as Facebook, but again, beware overreliance on doing so. Many other social networks will note when content is cross-posted and where it is coming from; even when they don’t, the 140 character limit is a dead giveaway.Business PromotionTwitter can also be used for promotional activity. You might offer a special incentive to a consumer who retweets a specific Tweet or answers a question on your firm’s Twitter feed. Incentivizing retweets and comments not only increases Tweets about your brand, it can also increase the reach of your content. It can also create real excitement about your brand.You can also hold what is known as a hashtag campaign. A hashtag is a keyword or short unspaced phrases preceded by the #sign, used to organize Twitter data. By searching for #hashtag you can find most i f not all about a given topic or campaign. In a hashtag campaign, you ask members of your target market to use a specific hashtag during a set period. An application of this might be a contest, wherein you ask your followers to use a particular hashtag during a sporting event, which each participant being automatically entered in a random drawing for a prize. This can create excitement for a brand and engagement with users who are not current consumers of your product.Social CommunicationAnother key aspect of business Twitter usage is communication. You cannot only share information about your firm, you can engage in two-way communications with consumers. Consumers can reach out to you directly through Twitter and ask questions, and provide feedback in a manner less formal than through a customer service line. Responsiveness in this medium can help bolster consumer connection with your brand.You can also search Twitter for mentions of your brand and see what others are saying about your firm in real-time. This can be a critical source of business intelligence. You can gauge the success or failure of a product launch, your customer service, response to a crisis, or other key aspect of your firm and course correct if necessary.TERMS SPECIFIC TO TWITTERLike most social networks, Twitter has its own special vocabulary. Here are a few of the most commonly used Twitter terms:RT: An abbreviation for Retweet. It is common to ask people to retweet your content by preceding your tweet with “RT…” or “Please RT…”Mention: A tweet containing your Twitter username, preceded by the @ symbol. Firms can search Twitter for mentions by entering @username into the Twitter search bar.Hashtag: A hashtag is a keyword or unspaced phrase preceded by the # symbol, by which messages are grouped.CASE STUDY: HOW AMERICAN EXPRESS USES TWITTER CREATIVELYSocial media and Twitter in particular, lends itself to creative promotional endeavors. One innovative use of Twitter came from American Express, when in 2013, the credit card firm allowed its customers to purchase products and services on its cards by Tweeting hashtags. Here’s how it works: American Express customers sync their credit card account with Twitter. Upon tweeting a specific hashtag associated with a specific product, the American Express customer receives a confirmation hashtag and email, and shortly, the product they have ordered.Another example is a virtual birthday party the firm held last year. To mark its 163 birthday, the firm held a hashtag campaign using #163candles that “resulted in nearly 6M impressions on Twitter and more than 500 mentions of @AmericanExpress in the six hours of the “party.” American Express’ use of Twitter has not only increased its user engagement, but also netted the firm industry recognition and awards.

The Underground Railroad Is Not Like The Railroad

The Underground Railroad is not like the railroads that we see today, they were not made of box cars and rails. They were routes that the slaves took to get to freedom, these railways were built or used in late 1786 to 1865. They went from as far west as Kansas, and Texas and as far south as Florida, they all were made to go north to Canada, or to Mexico, or the Caribbean Islands where slavery is illegal. This was an impossible task for the slaves to do on their own. There were many factors on how they found their way and the people who helped them on their journey, which I will discuss later throughout this paper. There over 3000 people who helped the runaway slaves to freedom. (The Underground Railroad). There are a few that stand out in history: Harriett Tubman, Levi and Catharine Coffin, William Still, John and Jean Rankin, and Captain John Brown. Each of these people has great stories to tell about their journeys and helping the black folk to freedom. 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(Carrasco). The Underground Railroad is known by many as one of the earliest parts of the antislavery movement. Although the system was neither underground nor a railroad, it was a huge success that will never be forgotten. nbsp;nbsp;nbsp;nbsp;nbsp;IRead MoreAmerican History: UnderGround RailRoad Provided a Scape to Slaves1359 Words   |  6 Pagespermitted sparked much debate and tension between the North and South – that ultimately lead to the Civil War. The Underground Railroad was established in the mid-1800s as an informational system of clandestine that aided slaves in escaping towards the Northern States and Canada through secret pathways, routes and safe-houses. 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The Rocking Horse Winner And Freud Analysis - 1755 Words

Final â€Å"Digging, one finds more rocks than gold,† Marty Rubin captures the nature of digging into the minds of people and while you might be looking for one thing you often find many layers of information before attaining what you were searching for. Sigmund freud, was an influential thinker and founder of psychoanalysis, which I will be using in this essay. Freud considered many theories about the unconscious mind and how they contributed to ones behavior, judgment, and feelings. I will be analysing two parts starting with the on the Id, ego, superego, and the oedipus complex of both main characters. Than finishing with why I believe both characters acted in the way they did. Showing the reader how the mind of Paul in, â€Å"The Rocking†¦show more content†¦The Ego wants to fulfill the needs of the Id but at the same time taking into consideration what is socially acceptable. A well developed ego will put the Ids desires on hold, thinking about what others might think and what the potential consequences could be. The superego is the moral compass of the mind, and its job is to control the many impulses that the Id has on a daily basis. The superego and the ego are very similar and can at times come up with the same answer, but the superego is more based on the moral values. Lastly one of Sigmund Freuds most controversial theories, the Oedipus complex. The Oedipus complex theory within Freud’s psychosexual stages of development, is when a child begins to have feelings of intimate desire for his mother and jealousy toward his father. This development emerges in the Phallic stages when the child is around three to six years of age. The child begins to feel sensitivity in their genital region leading them to masturbate. If correctly nurtured the childs ego will realize that the father is stronger and the superego moral judgment will repress the Oedipus complex. If this stage of a child’s development is compromised, it can result in a f eeling of being flawed, which could lead to failed relationships, a need to be in complete control, and the need for perfection of their body and environment around them.The two primary characters Paul and Patrick Bateman operate different parts of the id, ego andShow MoreRelatedThe Psychoanalytical Criticism Of Psychoanalysis And Education Essay2096 Words   |  9 Pagesuse it in any story. The Psychoanalytical criticism is used today in literature to help the audience understand human motivation through either the characters or the author itself. After all the author is the creator and should be considered in the analysis to find what the reader desires to know about the characters. In Psychoanalysis And Education : Minding A Gap the authors Linden West and Alan Bainbridge provide the benefits that psychology provides to different people â€Å"Psychoanalysis, broadly definedRead MoreHorace Gregory s Short ( But Perfectly Formed D. H. Lawrence : Pilgrim Of The Apocalypse10205 Wor ds   |  41 PagesCHAPTER TWO Inquisitive D. H. Lawrence versus Anally Retentive Mr. Freud Horace Gregory’s short (but perfectly formed) D. H. Lawrence: Pilgrim of the Apocalypse (1933) explains how Lawrence’s two essays on psychoanalysis were motivated by his desire to understand. What he needed to understand was why he was as he was; how the development of masculinity and gender identity were influenced and how obstacles such as an over-possessive mother might impair these developments. Hence, his works onRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic and marketing analysis 2 Marketing auditing and the analysis of capability 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Learning objectives Introduction Reviewing marketing effectiveness The role of SWOT analysis Competitive advantage and the value chain Conducting effective audits Summary 3 Segmental, productivity and ratio analysis 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 Learning objectives Introduction The clarification of cost categories Marketing cost analysis: aims and methods An illustrationRead MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics

What Can Parents Do to Protect Children from the Bad Influence of Television Violence Free Essays

Television can be a powerful influence in developing value systems and shaping behavior in the developing children’s mind. Unfortunately, much of today’s television programming has a highly explicit violent content. Numerous studies has been conducted on the effect television violence has on children and adolescence, and all of it shows negative feedbacks. We will write a custom essay sample on What Can Parents Do to Protect Children from the Bad Influence of Television Violence? or any similar topic only for you Order Now Children tend to develop emotional numbness to all the horror seen on the screen, and gradually accept violence as a norm and a way to solve problems. Parents can protect their children by engaging them in different after school programs, paying attention to the television their children are watching and try to block some channels showing inappropriate content. One of the most disturbing facts of modern life is the abundance of wasted time spent watching mindless television programs. Children who spend more time in front of the television are more susceptible to all the violence in the media, and not only that they grow to be more aggressive, but also more passive. One way to avoid that is to involve the kid into different after school activities like arts and crafts programs or outdoor sports. Extracurriculars let the children enjoy themselves in a fun, stress-free environment, get some exercises, and make friends outside of school instead of being trapped at home alone with the only source of entertainment, the TV. It is a proven fact that television and media content are affecting how children and teens perceive the world around them. One way to help ease the negative effect of it is to help them understand what is wrong and what not. Parents should be aware of what children are watching, and if there is something violent and upset them, it is important to help them through that. Although the violent content, television can offer some very valuable educational programs as well, which could open doors to new fields of knowledge, when viewed responsible and sensibly. That is why parents should not eliminate the television, just get involved into what the child is watching, and explain why violent and the explicit is not worth watching. Parents can not control what children are doing, or watching every second of the day, that is why many parents rely on some sort of channel blockers. By restricting access to certain channels with violent and explicit language, parents can keep the unwanted content away from the eyes of their children. Childproofing the cable television is one of the best ways to keep the kids away of television violence, but yet it does not guarantee that the kids are protected. The control of the parents over their viewing time and content is most important of all. Television has become more violent in content in the recent years. Although the media experts are trying to market the explicit content, there are still should be some limits and restriction on what has to be shown on the big screen and what not. Until that happens, parents are the only regulators of that content and as so, they have the right to rule the remote control in their living room. How to cite What Can Parents Do to Protect Children from the Bad Influence of Television Violence?, Papers

Life On The Set Essays - Guitar Chord File Format,

Life On The Set Teenage sex, Selfish nes and sorrow, all releated. Teen - greek for Meloncolly. Teen is harest of any decade, as your bones grow, they do hurt. Not physicaly, but you know. And its time for crudemess, denyal and destuction. And there is nothing that i thought i havnt said before, be true to your age. We can go out and *censored* 5 girls a night, wake , go to sleep at 4am and wake up at 9 and then do it all over again. . .sex is related to everything at the teen years, babeys, aids, religion. . .it all ties in to the horixontal mombo. Woman smell like no other. To be boren sexless is to be born a drone. Sex and music, the 2 most magic things. No experiance is the same to getting smashed, and *censored*ing to some hard corp *censored*. I say, break rules, take drugs, watch por, get laid, start fights, piss off your parents, why? cuz we can do it once, we have one shot. Its my life, and its now or never. Electrolites smell the greatest stoned. Jobs, do we need one? YOU CANT FIRE ME!! I FUCCKIN QUIT! Get the *censored* outa my life, im gunna make the same mistakes you did. there is no adult under 60 that hasnt smoked, *censored*ed or drake. And what can u do when u get lectured about how bad it was and why u shouldnt do it. you say, if i dont do it now, then when? Believe in no kids fogiving? No? Well one just did, but not for my actions, for the worry. Broken, shatetrd and torn, who cares? You know, Hey, i got a new complaint, im forecer in debt to you priceles advice, SO FUCK OFF AND SHUT UP! Its christmas eve, another way to decieve and lie to children. I must say, my father allways aproched santa so i wouldnt be crushed, id say, is there a santa, his reply, do you believe in him? I do believe there are laws that should be followed. Rape, if i knew someone who did it, i would nail his cock to a tree, set the tree on fire, give em a rusty butter knife and say *censored*en cut or burn. If he cut, id douse him in petrol and hand him a flair. There is a comfort in sadness, dont ask me how. Its so suthing to know that your in a false witness. I hope your still with us. If i could when i die, id come back as fire and burn all the lires, leave a blancket of ash on the ground. Its so reliefving to know that your leaving as soon as you get paid, prostitution, the cure to rape. to eliminate life, to kill, horable. . .Im not like them, i can pretend. The sun is gone, But i have a light. . Im having fun. . .I think im dumb, or mabey just happy. Yea im happy. My heart is broke, I hav e some clue, help me inhale, ill mend it with you. If you evr need anything please dont hesitate to ask someone else first. Outa the sky, into the dirt. But i am my own parasite, i dont need a host to live. Test me? AHHHH!!! get the *censored* off. . .Look on the bright side, suacide..lost oxygen im on your side. . . lack of iron? No sleeping. . .I get to feed of the dull steak. . .ITs time for the great myth to come down my chiny, ohh wait, i dont have one. . .well *censored* em, the doors unlocked.I have never at any other moment had such a urge to beat the hell outa someone, but I WONT. . .Look on the bright side, suacide, !!!!! neverm to die is to sease to exhist, . .life sux but its the only one i have. ILL BEAT YOU EVERY BIRTHDAY* sitting here is my only plase of recovery. . .I have verry bad posture. So i can sigh eternally, IM SO TIRED I CANT SLEEP!!!!!IM A LIER AND A THIEF. Battle back step down, im the king wheres my crown? Am

Jane Austens views upon marriages essays

Jane Austens views upon marriages essays Jane Austens novel Pride and Prejudice carries through a lot of thoughts about marriages in the 18:th and 19:th century. In the novel, Jane Austen is rather critical about the whole system of hierarchy during the time. The critics are especially directed towards the situation for women. This can be seen in several of the marriages, where she uses them as examples of the focus on class and money, instead of on love. Another part of the novel is where she gives a warning to everyone, telling you to be really careful with who you marries, and not just take the first one. Yet, she does not only complain about how it works, but she also shows us what she considers to be a wealthy marriage. In Jane Austens novel Pride and Prejudice there is a lot of criticism upon the system of hierarchy. This is shown in many of the different marriages, with the way they do not like each other, persons marrying for class instead of love, and several other aspects. One example of people marrying just for the different advantages it means in society, is the Collins. Charlotte goes into the marriage with the reflections of it to be general satisfactory (90).The result of it is being rather depressing. Already in the beginning of the engagement Charlotte feels that she [cares] not how soon that establishment were gained (90) . All because of the societys demands on how a marriage should look like, and also because of the trap Jane Austen consider young girls to be held captured in. Since girls can not own anything in any way, they have to marry. Otherwise they take the risk of being thrown out a house some day. An highly uncomfortable situation for the women who can sometimes come even f rom the upper gentry. Therefore, if you are approaching the age of being to old for marriage, you should seriously consider to get married as soon as possible, just like Charlotte Lucas. Another big part of the novel is wh...

Learn How to Delegate Responsibility to Your Employees

Learn How to Delegate Responsibility to Your Employees ]Time is your most precious commodity. No matter how hard you try, you can’t do everything by yourself. Many supervisors avoid delegating responsibilities and the reasons for this vary. Those who have moved up through the ranks of a company may be uncomfortable or simply not used to delegating. Others live by the words â€Å"If you want something done right, do it yourself.† And then there are some who fear delegating may mean being outshined by their employee. Whatever your feelings, as a manager you need to realize that you are not a regular employee, you are a coach. Coaches must understand the importance of teaching, motivating, and taking pride in the performance of their charges. To do this, you must learn how to delegate efficiently and responsibly. Some Things Should Not Be Delegated Never delegate sensitive projects to your employees. If you are in charge of the project because of your expertise, you should complete it yourself. If the project is confidential in any way, be very careful about outsourcing the work. Keep in mind that some jobs need to be done by the person in charge. At the same time, try to avoid delegating only the â€Å"dirty work†. Give your employees something fun and interesting to do once in awhile. Evaluating Employee Abilities There are many things to evaluate before delegating duties. Consider your employees’ skill level, motivation, and dependability. Remember, not every employee is created equal. Certain people will be more efficient than others depending upon the facet in which they thrive. At the same time, try not to typecast your employees. Give them opportunities to broaden their horizons and become more valuable to the team. Matching the proper person to each task can be difficult. Start small and be patient. Providing Clear Instructions When you are assigning unfamiliar duties, be very specific when you explain what you need. By detailing an assignment, you leave no room for confusion and therefore, no room for error. If you have a long list of verbal instructions, type them out. This will give your employee something to refer to when they are performing a task that is unfamiliar to them. If possible, train two people to do the same thing. This way, they can refer to one another for questions, rather than coming to you. It is also essential that your employee has a clear understanding of their authority in each situation. When a decision needs to be made regarding their assignment, should they use their best judgment or should they come to you immediately for clarification? This will be one of your hardest decisions to make because it could mean the difference between success and failure. When in doubt, retain control. Once an employee had proved their capability, give them more responsibility in the decision-making department. Measuring Performance and Controlling Projects Measure the performance of employees and delegated projects. Explain to them how performance will be measured and let the employee know the level of accountability that comes with the task. Clarifying these things beforehand will make everything run much smoother. Large projects may be easier to monitor if they are broken into smaller segments. Spread the assignments throughout your staff and make them report to you after each segment of the project has been finished. Also, get feedback from your employees via meetings and reports. Do this daily, weekly, or monthly. Know what’s going on around you. Staying informed limits the possibility of failure. As a supervisor, you are responsible and accountable for your employees and their work. Coaching Your Staff One of the most important parts of delegation is coaching. When you delegate an assignment, make it clear to them that they can come to you with questions. New tasks can be confusing. Above all, be patient. You should consistently motivate your staff and commend them when they do well. If they complete an assignment, but they don’t do a good job, find out why. Pinpoint what went wrong and take steps to address the issue. On the other hand, when tasks are completed effectively, give your employee the recognition they deserve. Whether it is public recognition or one-on-one, your employee will value being given credit for their work. Doing this not only makes your employee feel good, it will also motivate them to continue their on-the-job success.